Our story

We built Guzu because AI search was invisible

While traditional SEO had decades of tools, AI search was a black box. Brands were being cited — or ignored — by ChatGPT, Gemini, and Perplexity with no way to measure it. We changed that.

20+

Different Insights

5

LLM Platforms

1

AI Overview

24/7

Monitoring

Born from the AI search revolution

In 2023, our founders watched a familiar pattern unfold: a massive platform shift that most brands were completely unprepared for. Just as companies had scrambled to understand Google a decade earlier, the rise of AI search was creating a new invisible battlefield.

ChatGPT was recommending products. Perplexity was answering purchase questions. Gemini was shaping brand perceptions. And brands had absolutely no idea whether they were being cited, ignored, or misrepresented.

So we built Guzu — the first platform purpose-built to give brands complete visibility into how AI sees them, across every major AI platform, every single day.

Timeline

• April 2025: Guzu founded. After 10 years in technical SEO, Arash saw AI search becoming the new battleground for brand visibility — and built the tool he wished existed.
• May 2025: Launched private beta with ChatGPT and Perplexity tracking. First customers onboarded within weeks.
• July 2025: Added Gemini and Grok coverage. Competitive intelligence features shipped based on early customer feedback.
• Late 2025: Full 6-platform coverage including Claude and AI Overview. Hundreds of brands tracking their AI visibility daily.
• 2026: Enterprise tier launched. Guzu becomes the go-to platform for brands serious about dominating AI search.

Our mission

Make every brand visible in AI search

AI is the next frontier of brand discovery. Our mission is to ensure that every brand — regardless of size — has the data and tools to be found, cited, and trusted by the AI platforms that billions of people use every day.

What we stand for

Our core values

The principles that guide every decision we make at Guzu.

Radical Transparency

We believe brands deserve clear, honest data about how AI sees them. No black boxes — just actionable insights you can trust.

Speed Over Everything

AI search evolves daily. We move fast so our customers always have the freshest data and the sharpest edge over their competitors.

Customer Obsession

Every feature we ship is driven by real customer feedback. Your success in AI search is the only metric that matters to us.

Data-First Decisions

Gut feelings don't win AI search. We build tools that turn complex AI citation patterns into simple, data-backed actions.

Privacy & Security

Your brand data is yours. We never sell or share your tracking data. Enterprise-grade security is built in, not bolted on.

Universal Coverage

ChatGPT, Perplexity, Gemini, Claude, Grok — wherever AI search is happening, we're already measuring your presence there.

The team

Meet the people behind Guzu

A small team obsessed with AI search, data, and helping brands win.

Arash Nouzari

CEO & Co-Founder 10 years in SEO with a deep focus on technical strategy. Watched AI reshape search from the inside and built Guzu to give brands the visibility tools they deserve in this new era.

Sam Chen

CTO & Co-Founder Ex-ML engineer at a leading AI lab. Built the citation-tracking engine that processes millions of AI responses daily.

Jordan Lee

Head of Product 10 years in SaaS product. Obsessed with turning complex data into dashboards anyone can act on in under 60 seconds.

Morgan Blake

Head of Customer Success Former agency strategist. Helps brands translate Guzu data into content strategies that dominate AI search results.

Ready to see how AI sees your brand?

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